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| Strong Persuasive Speech That Will Get Your Audience To Accomplish What You Want. Start off with a clear idea of your persuasive speech's objective. Your call to action. What do you want your listeners to do as a result of your speech. Condense it into a single sentence. Keep this in mind throughout. Plan a preliminary call to action, specifically asking your target audience to do what you want them to do. Be specific as to what the next step you want them to take is. Is it to buy your product, or perhaps to test drive it, or maybe just to begin the procedure of considering your product. Arrange three solid reasons why they should do what you want. Start by brainstorming 6-10 good reasons. Group those that are closely related into the three main concepts, and then rank them according to their relative value. You now know where you want your customers to go and why from your viewpoint. Now stop and consider more carefully about your audience. Who are they? Are they the decision makers? Or support staff? Are they capable of making a decision to buy on the spot, or is there a process that will be required. Consider their age, gender, geographical distribution and any other factors that will guide the way they hear what you have to say. You've already determined what you have to say, the intent here is to understand how best to say it, so your buyers hears what you have to say. You may line up the importance of your arguments one way, they may another. If there is a difference, consider re-ranking yours. Now for each key point on your list, come up with an anecdote or story to explain how or why this would be important to your people. These stories will become the body of your persuasive speech. When you have three good anecdotes, one for each main point you need to consider how to join them together. How to shift from one point to the next. Finally, now that you have a sequence of three stories, each of which depict one of the key reasons why your audience should act positively on your call to action, you need to come up with an introduction. This is like an appetizer to get them engaged in what you are about to say. Asking them a appropriate question, or making a bold statement designed to seize their attention are just two possible ways of achieving this. The introduction should be relatively brief. You want to grab their attention, and give them a quick overview of what you are going to show them. You now have your draft persuasive speech. Ultimately you want to memorize your introduction and your call to action. You want these to be down pat. Don't learn by heart the body of your speech. Instead, remember the stories you are going to tell and the transitions you are going to use to jump from one to the next. 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